Listen to Internet Marketing Experts and CPG Brand CEO's Share Their Online Company Formulas For Sales Success

EP8: How to Increase the Valuation of Your Consumer Product Company | Mark Dufilho, Managing Director, Houlihan Lokey’s Inc.

What you’ll learn: We had a fascinating conversation with Mark Dufilho on how a business owners of consumer product brands can raise their evaluations pre-sale. He leads us through a crash course on how to bring a consumer brand to market and achieve liquidity for their business in the wake of China tariffs. About our

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EP6: Tariff Price Increases – From Product Supply Chain to Retail Customers; How to Get Your Price Increase and Become Whole

This past May, the U.S. raised tariffs from 10% to 25% on $200 billion of Chinese goods and Chinese businesses aren’t the only ones feeling the pain. This was then raised from 25% to 30% in recent weeks. If you manufacture your products—or even just components of your products— in China, the new tariffs will hit

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EP7: How to grow your online sales + Tariff pricing strategies | Jamie Libregts, Direct of Sales and Marketing at Reliable Company

What you’ll learn We asked Jamie Libregts to share the tactics that drove online sales to be 60% of revenue, how and why he differentiates SKUs across all retail channels, and what social media advertising channel he’s using to drive sales to B2B sites. About our guest Jamie Libregts is the Director of Sales and

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EP5: How to Sell with Wayfair Sponsored Products + Best Sponsor Ad Practices | Host Luke Peters, President & CEO of Retail Band

Welcome to Page 1: Marketing programs are a necessity when it comes to selling on online retail platforms. Without them, the competition is too fierce and your products run a higher risk of falling by the wayside. However, if you’re hesitant to use these programs then look at the success NewAir had thanks to the

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EP4: How to Survive China Tariffs + Best Product Launch Practices | Paul Cosaro, CEO of Picnic Time

Welcome to Page 1: As we mentioned in episode one, China trade tariffs rose to 25% in May 2018. These tariffs have been a big topic of discussion on the show because, from working with consumer product brands, we know that this profit margin squeeze is hitting everyone in the bottom line. We want to

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EP3: How to Sell on Lowe’s Digital Platform + Online Sales Growth Tactics | Brandon Schmidt, eCommerce Account Manager of VCP

Welcome to Page 1: Thanks for joining me for another episode of the Page 1 Podcast. Today, my guest and I focus on a challenge most consumer product brands face when entering the eCommerce space: increasing sales on big-box retailer platforms. We all want to figure out the online advertising equivalents to creating in-store endcap

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EP2: How to Globally Expand Your Brand + Solutions to China Tariff Channel Conflicts | Jim Hyman, CEO & Chairman of Hyman Inc.

Welcome to Page 1: Welcome to episode two of the Page 1 Podcast. This past May, the U.S. raise tariffs from 10% to 25% on $200 billion of Chinese goods. And there are talks of that number increasing another 5%. This most recent round of Trump Trade Tariffs hit a larger group of consumer product

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EP1: How to Market Your Small Business + Benefits of YouTube Influencers | Andrew Stephenson, VP of Marketing at NewAir

Welcome to Page 1: Thanks for tuning in to the first episode of the Page 1 Podcast. I’m your host Luke Peters and every week I’ll be bringing you two new podcasts about the consumer product world. My guests and I will cover topics like channel conflicts, tariffs, product launches, and online sales tactics. But

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