Demand generation digital marketing strategies and the value of pretesting products before a new product launch – Helen Fu – EP31

What you’ll learn:

What is the first thing you think of when you hear ‘Artificial Intelligence’? Machine learning, big data, or Siri may be top of mind. But DMAI, Inc. is using cognitive AI to create a new standard for children education and healthcare. In today’s episode, we also get demand generation digital marketing strategies and a new product launch checklist from a lead marketer in the consumer-packaged goods (CPG) industry.

About our guest:

Helen Fu Thomas is a visionary entrepreneur, leader, innovator & marketer for exponential growth. With her training in consumer-packaged goods industry, she develops and executes product strategies for consumer markets from concept to product to mass markets. In the past 17 years, she has grown business in the technology, digital media and now artificial intelligence industries.

Key takeaways from this episode:

  • The mission driving DMAI, Inc.—3:00  
  • The DMAI, Inc. product line and stage of development—6:15
  • Helen Fu’s path to marketing in the consumer-packaged goods industry—9:50
  • 3 big mistakes CPG brands make in demand generation—11:25
  • How to optimize your brand story telling beyond a basic product launch plan for online retailers (Amazon, Wayfair, etc.)—13:40
  • How to economically connect with the end user and minimize paid advertising (Social Media advertising, Facebook Ads, Google Ads)—16:05
  • Amazon account management and sales strategy—20:27
  • Three checklist strategies for a sales proof new product launch plan—22:55
  • Advantages of pretesting products and key marketing messages before production—26:15
  • DMAI, INC. organization chart, the benefits of flat org. chart, and how to manage branding throughout the organization—30:29
  • The biggest learning lessons of Helen Fu’s career as an entrepreneur—36:18
  • Best habits for business owners—38:06

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Episode References: DMAI, inc. + Indiegogo

Contact Helen Fu Thomas: LinkedIn + dmaihelen@dm.ai

Contact Luke: luke@retailband.com + LinkedIn

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