Listen to Internet Marketing Experts and CPG Brand CEO's Share Their Online Company Formulas For Sales Success

How a Husband and Wife Team Sold Their House to Build A Startup. Then The COVID19 virus Hit – Karina Rabin – EP43

“People think that once your product is in Home Depot it will be flying off the shelves—no it’s not. You still have to do marketing to push traffic to those stores.” What you’ll learn: If you own a small business or startup, you most likely cut your marketing budget to extend you cash flow through

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China Supply Chain & OEM Manufacturing – protect your brand and stay competitive globally – Bruce Kaminstein – EP42

“There’s no way that we are going to be able to bring back that manufacturing here. I just don’t see it. But the government may want to regulate and probably should regulate on essential product.” What you’ll learn: One of the most glaring issues we have faced during this pandemic is a shortage in supplies,

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How Newton Baby bootstrapped to profitability with performance based marketing – Aaron Zagha – EP41

“I believe very strongly in meeting the customer wherever they want to shop.” What you’ll learn: Our guest today is a marketing maverick. Aaron Zagha, CMO of Newton Baby, has his finger on the pulse when it comes to the latest trends in marketing—an industry we all know is being rocked by COVID-19. Aaron reminds

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Great CEOs are lazy- Remove kinks in your business – Jim Schleckser – EP40

“In your home life you cleaned out the closet, you cleaned out the garage, and your basement looks wonderful—you should do the same thing with your business.” What you’ll learn: Jim Schleckser, best-selling author and business growth guru, has a candid conversation with us about the challenges mid-sized businesses need to overcome to survive and

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Coronavirus & women-owned businesses plus the best time to Negotiate in China is NOW – Mei Xu – EP39

“Listen, you should own your inventory…The future for online, I believe, is for brands to own their inventory.” What you’ll learn: In today’s episode, we get right into it: how has the pandemic impacted women-owned businesses and how are they responding? What can CPG companies do to stay afloat financially as COVID-19 continues? Our guest

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COVID-19 Cash Flow Runway Plan & Forecasting: Strategic Planning Process – Shannon Susko 3HAG Way Author – EP38

“You cannot communicate enough as leaders of your business and you cannot over-communicate at this time” What you’ll learn: On today’s episode, we do a deep dive analysis on how CEOs and business leaders can reimagine their business plan template to adapt to the coronavirus outbreak. You will get everything from how to develop a

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Importance of digitalization of your sales strategy and personalized marketing during the COVID-19 pandemic – Jean-Philippe Persico – EP37

What you’ll learn:  In a world where social distancing is government mandated, businesses must change the way in which they interact with their customers. On today’s episode, we talk with JP Persico, Director of Innovation and Strategy at Bosch USA, on the importance of not only digitalizing your sales channel but of humanizing your online

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COVID-19 & Small Business cashflow, Inventory Planning, Ecommerce Trends, and future supply chains – EP36

What you’ll learn: On today’s episode, host Luke Peters commandeers the mic to lead us through actionable ways businesses can fix cash flow in these unprecedented times. Peters also gives his market predictions for Q2, Q3, and Q4 followed by some unexpected positivity that’s emerged in response to the virus. And stay tuned for more

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How to strengthen customer relationships and maintain a strong brand through a pandemic – Kevin Walker – EP35

What you’ll learn: What is your brand promise in wake of a pandemic? What is your brand relationship to your customers and the market in the time of a crisis? Brand is more important now than ever, which is why we cover brand strategies and communication tools and tactics businesses needed brand crisis solutions during

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CPG sales opportunities in Latin America and digital marketing strategies for a global marketplace – Catalina Moscoso – EP34

What you’ll learn: On today’s episode we talk about how CPG brands can find their way in Latin America. We give a breakdown of the best store and global growth opportunities for kitchen electric, bedding, home décor, and other housewares products. Listeners will also understand wholesale channels from a Latin American buyer’s perspective. About our

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