Retail Band Blog
A collection of deep-dive articles, tutorials, and guides on starting and growing an ecommerce business.
4-Step Digital Sales and Marketing Strategy to Increase Sales by 60%: STAR Index™ System | Part 1
The proven 4-step methodology behind building a successful consumer product company The Retail Band STAR Index™ System is a 4-step methodology proven to grow consumer product goods companies. It all started with NewAir Appliances: a fast-growing housewares brand with a range of products for the home. Over the course of 15 years, the company focused
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Micro Influencer Marketing on Youtube & SEO Search Results
In 3 minutes let me show you how we get product companies real results on YouTube with social media micro influencer marketing. Follow this quick real world example how how we dominated a Youtube SEO vertical for the keyword “Electric Garage Heaters”. First, why would you work with influencer marketers? Other people talking about your
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What is the coronavirus? Virologist Dr. Marylou Gibson talks infection rate, treatment options, travel precautions and Supply Chain Management delays from China
CNN WORLD NEWS LIVE UPDATE AS OF 2/7/2020: Coronavirus infected cases reached over 31,400 China’s outbreak of a new strain of viruses, the coronas, is having a rippling effect on luxury clothing and consumer product brands conducting strong business in China. Luxury brands, like the British fashion house Burberry, which rely heavily on China as
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How Influencer Marketing Drives Sales For Housewares, Appliances, and Hardware Products
If you sell products on the Home Depot eCommerce site, then you will not be surprised to learn upwards of 2 million products are sold on its online platform. Home Depot alone partners with over 500,000 brands—all of whom compete for a highly coveted sales spot: page 1 of search results. Amazon, whose reputation precedes
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Grow Online Sales By 60% with Home Depot’s New Advertising Platform
Increase CTC, impressions, and ROAS for your brand. In August, The Home Depot partnered with a leading SaaS company on the digital advertising scene: PromoteIQ. This shift to a new Sponsored Product service provider comes right before the unveiling of Retail Media+, The Home Depot’s all-encompassing digital marketing and advertising solutions package for online vendors.
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NewAir Increased Product Conversion Rates on Home Depot with Retail Band
When it comes to selling on big-box retailer sites (Home Depot, Lowe’s, Target, and Amazon), grabbing a consumer’s attention comes with its own unique set of challenges. The major touch points you get with a consumer, outside of marketing and advertising, are the photos and copy that show up in the description of your product.
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Magic Chef Dominated A New Product Category with Retail Band
Magic Chef is one of the most recognizable kitchenware companies in the United States, yet it still continues to look for new opportunities to grow its overall market share. In 2018, Magic Chef approached Retail Band for help entering a new product category: Air Fryers. And it isn’t the only company developing a line for
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Frigidaire and the 10 Day Launch Strategy with Retail Band
How newly launched Frigidaire products ranked on page one of search results in only 10 days. Frigidaire teamed up with Retail Band to launch four new products in time for the Summer season. The goals were lofty: • Have all products at full sales velocity by the 10th day of launch, across all big-box retailers.
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2 Reasons Why Wayfair Sponsored Products Is The Best Advertising Program For Your Business
Is your ROI decreasing and your Advertising Cost of Spending (ACOS) increasing on Sponsored Product Programs, like Google AdWords and Amazon Advertising? While both company programs are still viable (and some would argue, necessary) for your business, there is one ad program on the rise that’s worth your investment: Wayfair Sponsored Products (WSP). Below we
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How a Consumer Product Company Can Survive China Trade Tariffs
A step-by-step guide to surviving the China Tariffs This past May, the U.S. raised tariffs from 10% to 25% on $200 billion of Chinese goods and Chinese businesses aren’t the only ones feeling the pain. If you manufacture your products—or even just components of your products— in China, the new tariffs will hit you square
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