Retail Band Blog
A collection of deep-dive articles, tutorials, and guides on starting and growing an ecommerce business.
Grow Online Sales By 60% with Home Depot’s New Advertising Platform
Increase CTC, impressions, and ROAS for your brand. In August, The Home Depot partnered with a leading SaaS company on the digital advertising scene: PromoteIQ. This shift to a new Sponsored Product service provider comes right before the unveiling of Retail Media+, The Home Depot’s all-encompassing digital marketing and advertising solutions package for online vendors.
...
READ THE ARTICLE
NewAir Increased Product Conversion Rates on Home Depot with Retail Band
When it comes to selling on big-box retailer sites (Home Depot, Lowe’s, Target, and Amazon), grabbing a consumer’s attention comes with its own unique set of challenges. The major touch points you get with a consumer, outside of marketing and advertising, are the photos and copy that show up in the description of your product.
...
READ THE ARTICLE
Magic Chef Dominated A New Product Category with Retail Band
Magic Chef is one of the most recognizable kitchenware companies in the United States, yet it still continues to look for new opportunities to grow its overall market share. In 2018, Magic Chef approached Retail Band for help entering a new product category: Air Fryers. And it isn’t the only company developing a line for
...
READ THE ARTICLE
Frigidaire and the 10 Day Launch Strategy with Retail Band
How newly launched Frigidaire products ranked on page one of search results in only 10 days. Frigidaire teamed up with Retail Band to launch four new products in time for the Summer season. The goals were lofty: • Have all products at full sales velocity by the 10th day of launch, across all big-box retailers.
...
READ THE ARTICLE
2 Reasons Why Wayfair Sponsored Products Is The Best Advertising Program For Your Business
Is your ROI decreasing and your Advertising Cost of Spending (ACOS) increasing on Sponsored Product Programs, like Google AdWords and Amazon Advertising? While both company programs are still viable (and some would argue, necessary) for your business, there is one ad program on the rise that’s worth your investment: Wayfair Sponsored Products (WSP). Below we
...
READ THE ARTICLE
How a Consumer Product Company Can Survive China Trade Tariffs
A step-by-step guide to surviving the China Tariffs This past May, the U.S. raised tariffs from 10% to 25% on $200 billion of Chinese goods and Chinese businesses aren’t the only ones feeling the pain. If you manufacture your products—or even just components of your products— in China, the new tariffs will hit you square
...
READ THE ARTICLE
5 Steps to Increasing Sales on Home Depot
Since 1978, Home Depot has established itself as the largest home improvement chain in the world. It’s an empire that adapted to the rise of online shopping by building a robust eCommerce site for vendors to sell their products to consumers via an online marketplace. We commend Home Depot for changing with the times, however,
...
READ THE ARTICLE